Outback Brewery Brand Awareness Campaign
The story
Outback Brewery had a lizard in its logo that needed a name. Whobetter to ask for advice than the people who enjoy their beer? This meant PrintPortal/Promosys needed to produce thousands of high quality personalised postcards to solicit the votes. The goals were to:
- Personalisethe postcards with names from their
- customer database
- Deliver outstanding image quality
- Keep costs down
Production notes
- Print engine: Xerox iGen3® 110 Digital Production Press
- Sheet size: SRA3
- Stock: 300 gsm
- Finishing: Guillotine trimmer
