Personalised Chewing Gum
The story
The impact of personalised packets of chewing gum can stick around long after the flavour disappears. That’s what DeBudelse, a 2007 PIXI award-winning production house, and Personal Media Solutions, a sales marketing company, counted on. Their goals were to:
- Develop a premium that is adaptable for mailing giveaways or personal promotions
- Produce short runs with fast turnround
- Ensure exceptional image quality
- Keep costs down to attract more customers
Production notes
- Print engine: Xerox iGen3® 110 Digital Production Press
- Media: 250 gsm Xerox/Stora Enso Ensocoat
- Finishing: Box assembly is completed in DeBudelse’s folding box production area, which includes a diecutter and box-folding machines
