The 1:1 Lab:
Proof of Concept Opportunity for Marketers
Xerox presents its new project The One to One Lab which has been created in
collaboration with the Belgian Post.
The Lab is a veritable testing ground, which demonstrates the power and accessibility
of data-driven one to one marketing in order to accelerate its acceptance by the
marketing communities.
The Lab provides a learning environment to test and compare the results of data-driven
one to one direct mail marketing campaigns with traditional direct mail methods.
It is the 6th lab created in the world, and the first in Europe.
Don’t miss the opportunity
to provide a foundation for building relationships with future customers.
